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Archive for January 2012

Marketing Data: Effectiveness of Social Media Strategies

From the Marketing Sherpa’s chart of the week we see some very interesting data on the effectiveness of various social media strategies. Search optimization and building relationships with social influencers are no surprise the most effective strategies. A consistent and moderated strategy on social sites like Facebook, Twitter, Google+, etc is incredibly strong as well. … Continue reading

No, I Won’t Be Your Facebook Friend

Dear business owner, I don’t want to be your friend. I don’t want my personal information being in your feed. I’m sure you don’t need to know about my friend drama or how high my bedazzled score is. I want to like you. I want to be a fan of your business, but we don’t … Continue reading

3 Rules of Relationship Marketing

Last week, I had the opportunity and good fortune to share my Thanksgiving wine picks with Spokane area wine lovers on KXLY920 radio station and KXLY TV’s Good Morning Northwest show. While some may think of me as a media whore, I love these opportunities to showcase Spokane wine and of course Nectar Tasting Room. … Continue reading

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